FEBRUARY 2015
Mini – #MiniToSpace [SA ACTIVATION]
Agency: Gloo
Date: 16 February 2015
To announce the new 5 door MINI hatch, Gloo literally launched the car – into space. Their brief from client was relatively simple, to launch the new model – a first for MINI – with a campaign that would draw as much talkability and hype as they could garner. Creative Director at Gloo, Gregory King, says, “For the launch we focused on 2 simple aspects; the 5 doors of the new MINI, and what this really meant to our target market: more SPACE.”
MetLife – My Dad’s Story [GLOBAL TV]
Agency: Dave Brown Entertainment
Date: 15 February
You can’t change your destiny, but you can create your own. MetLife values the dream of every parent to give their children a good education to pursue a better life. We understand every sacrifice you make for your children’s future. #DreamForMyChild #MetLife. Share your dream for your child, and it could become reality. Find out more at http://www.MetLife.com.hk
Dairy Gives You Go – ‘Loretta’ [SA TV]
Agency: FOXP2
Date: 14 February 2015
You might have remembered the campaign FoxP2 and Dairy Gives You Go rolled out for Rediscover Dairy in 2013. With a success of their previous two TVC’s, FoxP2 managed to roll-out their next character for the campaign this year – introducing ‘Loretta’.
Ford – All A Studnet Needs [SA PRINT]
Agency: JWT (Jhb)
Date: 12 February 2015
Found this beauty of a print ad by Ford South Africa on the first page of SAX Appeal Magazine – brilliant, simply brilliant!
Castle – SuperFans [SA TV]
Agency: Ogilvy (Jhb)
Date: 11 February 2015
The new Castle Lager commercial is an epic production that speaks to the people of South Africa through the one thing that has proven time and time again to transcend all cultures and barriers and this is the country’s passionate love of sport. The ad is directed by Sunu Gonera of Egg Films for Ogilvy Johannesburg and Castle Lager.
CTEMF 2015 [SA EVENT REVIEW]
Date: 07 – 09 February 2015
I am sure you might have noticed an abundance of CTEMF hashtags and imagery over the past couple of weeks. Some of you were probably thinking that this is just another music event for other people to enjoy in Cape Town during a summer crammed full of music events and live acts. But you’d be wrong. [READ MORE…]
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